Wired Marketing: Energizing Business for E-Commerce

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Description

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.

  • ISBN: 9780471496458
  • Condition: Used; Good
  • Format: Paperback
Publication Date2001
AuthorHardaker, Glenn & Graham, Gary
PublisherJohn Wiley & Sons
Pages284

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