Managing Retail Consumption

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Description

Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.

  • ISBN: 9780471489122
  • Format: Paperback
  • Condition: Used; Very Good
Publication Date2002
AuthorDavies, Barry J. & Ward, Philippa
PublisherJohn Wiley & Sons
Pages370

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