E-Business: Principles and Practice

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Description

An overview of key concepts in e-business at an introductory level, illustrated with case studies. This work combines this accessibility with rigour and is informed by research and practice from marketing, information technology, strategy and organisational studies.

  • ISBN: 9780333949146
  • Format: Paperback
  • Condition: Used; Very Good
Publication Date2002
AuthorRowley, Jennifer
PublisherPalgrave Macmillan
Pages266

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