Direct and Interactive Marketing

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Description

Offers a comprehensive review of the principles of direct, database, and interactive marketing. This book begins with an introduction to the discipline and goes on to explore each of the major subject areas that would be of relevance in the construction of a direct marketing plan.

  • ISBN: 9780198782537
  • Condition: Used; Good
  • Format: Paperback
Publication Date2001
AuthorSargeant, Adrian & West, Douglas C.
PublisherOup Oxford
Pages484

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