Advertising as Communication (Studies in Culture and Communication)



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As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.

  • ISBN: 9780415027816
  • Condition: Used; Good
  • Format: Paperback
Publication Date1982
AuthorDyer, Gillian
EditionNew Ed
SeriesStudies in Culture and Communication

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